Work that reached
production, at scale.

Validate a new B2B marketplace — anonymised supplier pool, unified pricing engine, fractional order routing — as a real, clickable, stress-testable product before pitching it internally or piloting with counterparties. A slide deck wouldn’t do.

Sephora needed one digital strategy for MENA that read as one Sephora — respecting local taste, keeping pace with the global system, and letting central and regional teams move without stepping on each other.

The Al-Futtaim customer sees one group. That customer’s experience was 200 different apps, sites and logins. Cross-sell was theoretical, retention was slipping, and no single team could see the customer end-to-end.

MAGRABi is trusted for clinical clarity in the store. Online was a different story — the app, the website and the store network each held part of the customer and none of them the whole picture. The brief was to make the digital surface read the way the store already does.

Fenix Outdoor has ten brands across Europe and the USA — B2B and B2C, wholesale and direct, technical and lifestyle. The group wanted a shared operating spine without flattening what made each brand distinct.

Before offering NeuralWorks to clients, we ran it on ourselves. Existing features had partial test coverage. Business stakeholders had never validated end-to-end tests. The honest engineering had to be done first.