The Blue SuperApp — one experience across the group
Al-Futtaim runs more than 200 businesses across automotive, retail, real estate and financial services. The customer sees one group. The customer’s experience was 200 different apps, sites and logins. Cross-sell was theoretical, retention was slipping, and no single team could see the customer end-to-end.
We joined the Blue programme as advisors on both the product and the technical shape of the app. Our brief: help the group get to a single customer surface without freezing the businesses that already work.
What the customer actually experiences.
Reference imagery drawn against the same brand system the programme ships against — not a client screenshot, but a faithful reading of the surface.
Where we pointed the work.
A single diagram, drawn from the programme, showing how the strategy actually lines up — where it converges, where it stays plural.
How we shaped the work.
What reached production.
From unified to anticipatory.
A superapp that unifies experience is a strong platform. One that anticipates need is a defensible one. Applied today, contextual recommendations, agent-assisted service and predictive loyalty would each sit inside the same review discipline the group already uses.
Start with one thing that works.
A 60-minute working session with two of our engineers. You bring a delivery problem. You leave with a written assessment of where AI would help, where it would not, and what it would take to find out.
No pitch deck. No obligation.