Challenges

Solution

Mapping the Terrain

• To see the big picture, we teamed up with Fenix Outdoor's leaders, learning about their goals. Together, we explored local trends, what people wanted, and what worked across both continents.
• We built a digital strategy that transcended borders and worked everywhere, from global ideas to local needs. This ensured scalability, efficiency, and regional relevance while letting each brand shine brightly within the broader Fenix constellation.
• By looking closely, into regional insights, we unearthed hidden revenue opportunities, that were meticulously integrated into the digital strategy, along with explorations of innovative technologies and strategic optimization of existing platforms.

Building the Base Camp

• We played a pivotal role in architecting Fenix Outdoor's next-generation digital strategy. This blueprint included figuring out what features mattered most, making things easy to use, and keeping everything aligned with their goals.
• We helped central and local teams work better together, fostering a culture of knowledge sharing and collaboration. This meant being quick to adapt to what people wanted in different places, keeping Fenix nimble on its feet.

Reaching the Summit

• Fenix Outdoor's new digital strategy is built to last and grow. It's flexible and efficient, ready for whatever the digital world throws their way.
• The central and local teams can now react faster to new opportunities, wherever they are as a result of the optimized collaboration between them. This united front drives Fenix towards new heights.
• Strategic technology investments and app innovations have helped Fenix Outdoor with enhanced revenue opportunities and to connect better with customers. Every click is a step closer to the top.